Turning bars and restaurants into a premium ad network.

Finch is a digital out-of-home advertising platform that turns bar and restaurant venues into premium ad inventory, giving brands access to engaged, in-person audiences while venues earn new revenue through marketing, loyalty, and payments tools.

Finch was founded in February 2024 by İlker Köksal, a serial entrepreneur and ScaleX Entrepreneur-in-Residence alum previously behind Botanalytics, and Can İpekçi, previously VP of Products at Firefly.

We knew İlker before Finch existed through ScaleX's Entrepreneur-in-Residence program, which gave us early conviction in his founder-market fit and operating cadence. Finch's initial wedge is ad networking for restaurants, an overlooked but high-intent in-venue media channel. More importantly, we saw this as a beachhead into the broader restaurant software and services market. Once Finch owns the distribution layer inside venues, it can compound into multiple products across the restaurant stack.