Turning the digital sales room into an automation engine for revenue teams.

Flowla replaces scattered email threads and static proposal links with collaborative digital sales rooms that automate the B2B buyer journey end to end, standardizing follow-ups, stakeholder alignment, and handoffs from sales to customer success with no-code automation and AI-generated content.

Flowla was founded in January 2023 by CEO Erdem Gelal and his co-founder, Oğuz Gelal. Prior to Flowla, Erdem co-founded ProceedLabs, a cloud-based offer and contract management platform for sales teams that was acquired by UP Group in 2019. Before that, he founded cubic.fm, a unified music library interface integrated with Spotify, YouTube, SoundCloud, Deezer, and Rdio, which scaled to over 350,000 users and won the Coup de Cœur award at the Midem Conference in 2014.

B2B sales is becoming increasingly agentic. As AI handles more of the selling process, the system of record is shifting from CRM workflows to buyer-facing execution. Flowla sits at that layer, orchestrating every interaction after first contact while AI drives follow-ups, stakeholder engagement, and handoffs. Combined with Erdem's track record and strong early customer pull (including Deel and Insider), we believed the company was well-positioned to define this new category.